Johnnie Walker Launches A New Multi-Sensory Space At Changi Airport Departing Terminal
Diageo Global Travel has launched an omnichannel activation for Johnnie Walker Blue Label in Changi Airport, Singapore. It’s the first of its kind in Asia, and travelling passengers who happen to be past immigration and waiting for their flights in Changi Airport Terminal 3 are able to immerse themselves in the luxury world of Johnnie Walker Blue Label. They can thus discover the unrivalled depth of flavour this iconic brand has to offer.
The new concept takes shape with its first opening event at the airport, where an area has been set up with a bespoke sampling bar and product discovery area. It’s a multi-sensory experience with LCD panel displays, surround sound earphones and, of course, the great flavours of the Johnnie Walker Blue Label whisky. Travellers can also check out the gifting station which offers a hand-crafted personalisation experience producing bespoke gift wrapping and customised luggage tags, positioning Johnnie Walker as the perfect present to meet shoppers’ gifting needs in the travel retail channel.
Passengers at Changi Airport will be offered the opportunity to pre-order the bottle on iShopChangi.com before they fly. They will also be presented with the option to collect the purchase at the iShopChangi Collection Centre when they depart.
Commenting on the news, Sandra Tassilly, Diageo Global Travel Commercial Director for APAC, MENA and India said: “We’re delighted to see this new brand concept for Johnnie Walker Blue Label being launched in Changi, opening up a world of luxury for Changi passengers to experience. Our trinity partnership with Changi Airport and Lotte, empowers us to connect with luxury shoppers at the airport, which is vital for our growth within the region.
