Chivas XV joins the Balmain Army for an exclusive Drop of Scotch Whisky
Balmain, famed French fashion house, is joining forces with a house alike in dignity: legendary Scotch whisky house Chivas. The collaboration is a mixture of Parisian savoir-faire with Chivas’ 15 year old blended Scotch, named Balmain x Chivas XV collection, and takes the form of two limited-edition bottle designs, developed by Chivas in partnership with Balmain Creative Director, Olivier Rousteing.
“Just like Balmain, Chivas has always adhered to the highest standards with neither house being afraid to push boundaries and break with outdated conventions,”explains Mr Rousteing. “Those already familiar with the Balmain universe will note that this unique collaboration includes a signature motif of the house—the oversized golden chain. Whenever I’ve included that eye-catching adornment in my collections, it has served as a bold symbol of the defiant spirit of our rebellious and inclusive Balmain Army – a bold and audacious attitude that both Chivas and Balmain celebrate.
It’s a partnership built on the authentic fusion of heritage, boldness and innovation, where Balmain brings a contemporary twist to Scotch by selectively finishing its aged whisky in Cognac casks, the Balmain x Chivas XV collaboration brings a modern twist to Scotch by blending the spirit of luxury French fashion with an icon of luxury Scotch whisky.
Featuring bold designs from Balmain and Chivas, the bottles in the collection embody the iconic codes and legendary success associated with each house. The First Drop, an extremely limited and individually numbered gold bottle, is adorned with metallic armour and chains in a nod to Balmain’s signature runway pieces, whilst the Second Drop brings to life Balmain’s recognisable silhouette, through asymmetrical design of chains and belts directly inspired by the house’s recent collections.
To celebrate the launch, Chivas and Balmain will be inviting fans to join the Balmain Army through a series of exclusive and vibrant activations. Shining a light on the collection’s motifs, Balmain x Chivas XV billboards will be unveiled in numerous cities alongside an iconic fashion film following the Balmain Army as they journey through a night of celebration. A Balmain x Chivas XV bottle bag, designed by the Balmain accessories team, will also be gifted to the Balmain Army for the launch. For those wanting to try the product firsthand, a series of Balmain x Chivas XV pop-up bars serving a range of exclusive cocktails will also be appearing worldwide and at select Fashion Weeks.
The Balmain x Chivas XV collection has dropped, but preorder of Balmain x Chivas XV Drop 2 will retail exclusively at S$170.00. Interest list available at
https://www.chivas.com/en-SG
For more information, visit
www.chivas.com/en-sg.
