Unleashing The Kampung Tiger's Spirit
What’s more patriotic than a celebration this National Day? Perhaps a drink to the good times that are just around the corner. Raise a toast to beating the odds and moving forward together into better times with Tiger’s very own National Day Brew, the Tiger Orchid Brew, with this year’s can and brand design by local musician and artist, Narelle Kheng.
Uncaging local pride and positivity,The Tiger Orchid Brew is a symbolic representation of Singapore’s strength and resilience. Infused withble Singapore spirit and infused with orchids, the full-flavoured lager boasts light floral notes with a touch of citrus, making it the perfect toast to Singapore’s birthday.
“With the overwhelming response to Tiger Orchid Brew last year and the many requests we have received from consumers to bring it back, we’re delighted that Tiger Orchid Brew is making a comeback for the second time,” said Ms Yogender Sharma, Marketing Manager of Tiger Singapore. “Whether it’s with the classic Tiger Beer, the cool Tiger Crystal, or the boldly refreshing Tiger Orchid Brew, we hope to inspire fellow Singaporeans to keep our spirits up,set our sights ahead, embrace the new normal and raise a toast to our family, friends and our home in anticipation of the good times ahead.”
The 2021 Tiger Orchid Brew design is a unique collaboration with local musician and artist Narelle Kheng as the illustrator of Tiger Orchid Brew’s cans and 4-can pack packaging. With a passion for Singapore and Tiger Beer, Ms Kheng wanted to illustrate an intersection between the joyful camaraderie of beer with her ideal of Singapore. “I was thrilled when Tiger reached out to me to collaborate on the design for 2021’s Tiger Orchid Brew,” she said. “Designing is an unspoken passion of mine, and I’m thankful to have this opportunity to explore my alternate creative side. I’m also very proud to be involved in such a meaningful project that encourages positivity and unites Singaporeans. At a time like this, it’s so important to keep our heads up and look ahead to a better future, and this project serves as a great reminder for us to stay positive, including myself.”
The 2021 limited-edition Tiger Orchid Brew is now available in 4-can packs (recommended retail price at $11.70) at all leading supermarkets, mini marts, convenience stores, and online channels island-wide until 31 August. The Tiger Orchid Brew is also exclusively available in draught format at Tiger Street Lab at Jewel Changi Airport and selected Harry’s outlets from 19 July, while stocks last.
