California Wines: A New Look!
California’s unique location, climate, and terroir make it ideal state in the USA for growing grapes. Raining only six months out of the year, the summer months are warm and dry, allowing the grapes to ripen to their full potential, while the ocean air and cooling winds keeps the land moist enough for the grapes at night. The state’s mountainous land also means volcanic soil, which makes certain areas perfect to grow grapes and thus high quality wines.
The California Wine Institute, in a bid to encourage more people to understand this, has launched a new global brand campaign and business strategy showcasing California Wine as a leader in sustainable winegrowing, innovation, and winemaking advancements while promoting the commitment of generations of family farmers and winemakers to producing high-quality wines.This included a new look and logo for its California Wines media, trade and consumer communications, accompanied by a tagline of ‘As Alive as the Place They’re Grown.” During the start of the pandemic in 2020, California Wines launched a series of virtual programs including the highly successful “Behind the Wines” series featuring Ms Elaine Chukan Brown, that discussed key topics such as sustainability
One of the biggest objectives that the team at the California Wine Institute are working towards happen to be a focus on sustainability. Environmentally conscious consumers can take comfort in the fact that California is home to one of the world’s most widely adopted sustainable winegrowing programs in terms of both wine grape acreage and case production. As the fourth largest wine producing region in the world, these numbers demonstrate the deep commitment to sustainability by the California wine industry. In addition, more than 80% of California’s wine is produced in a Certified California Sustainable Winery. California’s dedication to sustainable winegrowing means producing high quality grapes and wines while protecting the environment, being a good neighbor and employer, and maintaining a vibrant long-term business.