AirAsia To Launch A New Food Delivery Business Across the Island
Innovative ways of creating business for is key here for many companies, especially in industries that have been affected most by the pandemic. The airline industry is turning to their hospitality and F&B roots to inculcate a new line of business: food delivery.
The newest entry into this business is Malaysian budget airline AirAsia Group, which has launched its food delivery service in Singapore. With at least 24 food-and-beverage outlets listed on its platform, AirAsia Food is joining a highly-competitive market dominated by established players, and has another 300 food operators in the process of getting on board, Mr Lim Ben-Jie, head of e-commerce for the AirAsia app, reported. The company is promising delivery fees 5 per cent lower than its competitors and is offering free delivery for orders within 8km until March 16. Orders can be made on the AirAsia Food website or through its “super app”, where flights can also be booked.
“At AirAsia Food, our mission has always been to help local food businesses keep their cost low by offering a much lower commission rate that can then be passed on to customers so they can enjoy even lower prices for their favourite dishes,” says AirAsia Group’s chief executive officer Tony Fernandes.
Restaurants that are already on board include Swee Choon Tim Sum, Maki-san, PizzaExpress and Indian Wok.The company is hoping to draw more food and beverage operators on board by offering a lower commission charge of 15 per cent on each transaction.
AirAsia is also planning to take fresh produce delivery to a whole new level in Singapore soon where consumers can have fish from Japan or short ribs from Korea imported and delivered to their homes in Singapore within 48 hours. They are also planning to launch a yearly pass where customers can book unlimited flights from Singapore to another Southeast Asian country and enjoy free food delivery.
