Vivocity As the Site of the 5th Shake Shack Branch; Opens to Aplomb.
Shake Shack’s 5th branch has opened at Vivocity, kicking off Singapore’s first Great Shake Sale inspired by the American tradition of fundraising bake sales.
Beginning in 2012, this initiative was borne to raise awareness and funds to end childhood hunger in America. Since 2014 it has gone global, inviting Shack fans around the world to continue to Stand for Something Good®, and raising over US$2.6 million for the campaign. The first Great Shake Sale in Singapore will be running across all five Shacks from December 1-6th.
Guests are encouraged to get into the spirit of giving by purchasing vouchers for the Christmas Cookie Shake (sugar cookie frozen custard topped with whipped cream, crumbled shortbread, and holiday sprinkles), which will be sold for SG$2 each and are redeemable on the next visit.
All voucher proceeds will be directed towards Children’s Wishing Well, a Singapore-based non-profit organization supporting children and youth from low-income families. Their work includes assisting with educational and daily living needs as well as equipping the children with skills for their future.
An exclusive flavour located at Vivocity’s Shake Shack is the Sugee Boogie concrete (reamy frozen vanilla custard is blended with crumbly, slightly tart orange citrus sugee cake) . The Sugee cake is handmade by mother-son team Maureen and Jeremy Nguee who are known for their Nonya kueh and classic cakes, heading the team Mrs Kueh. Another VivoCity specia Concrete shake is Viva La Vivo (frozen vanilla custard, strawberries and crunchy sugar cone shards, finished with rainbow sprinkles.) 5% of sales from the Shack AttackÔ concrete go to a charity partner, and Vivocity’s choice of partner is SOSD, a volunteer-run organization dedicated to the welfare of ‘Singapore Specials’ — an affectionate term for local street dogs.
Shake Shack VivoCity will be open from 11am to 10pm daily, and is located at 1 Harbourfront Walk #01-163/164 VivoCity, Singapore 098585.
