William Grant & Sons Unveil 1887 Virtual Bars to Promote Bars Affected by Closures

William Grant & Sons Unveil 1887 Virtual Bars to Promote Bars Affected by Closures It is not surprising to know that the food & beverage industry has suffered during this trying time. With the implementation of no dining in to reduce the spread of COVID-19 by the Singapore government, many restaurants and establishments have expressed concerns of suffering major losses and thus have introduced promotions for take-away to attract customers.

However for bars, unveiling such promotions may prove to be a struggle as the selling point of such establishments are the ‘vibes’ and entertainment paired together with the cocktails. Thus, getting your cocktail to go may not sound as attractive. William Grant & Sons (WG&S) are aware of this concern from bars across Singapore, and want to do their part to keep bars open during this period.

Thus, WG&S is bringing the bars to you at the comfort at your own home! The 1887 Virtual Bar will allow ‘visitors’ to interact with big names in the local bartending scene and regional brand ambassadors of Hendrick’s Gin and Glenfiddich. The virtual bar will kick off its first shift via Zoom on 9 April 2020 with a guest shift by Sam Wong, Head Bartender at Shin Gi Tai. In the coming weeks, other bartenders from your favourite local bars, Nutmeg & Clove and Tess Bar will also make appearances.

Visitors can purchase a digital cocktail off the menu during the Zoom conference, and every $20 donated to their bar of choice will entitle visitors to a digital drinks voucher which can be redeemed when the bar resumes operations. With every donation, WG&S will match dollar-for-dollar up to $1,000 per bar to ensure the scene make it through these unprecedented times.

Bars that are also interested in being a part of the 1887 Virtual Bar can register their interest here, and stand in solidarity together with the local bartending scene.

For more information on the 1887 Virtual Bar and to receive updates on the line-up of guest shifts, please visit the pages of Glenfiddich, Hendricks Gin, Monkey Shoulder and The Balvenie.