The Spirit with a Soul
by Ufairah Akram
@ 22 Aug 2014
Edrington launches Snow Leopard, the world’s first ethical vodka in Singapore. True to the brands ethical spirit, Sethen Sparrow, the philanthropic founder launched it with an environmentally conscious delivery of the first fifteen cases to premium bars around the city by a team of cyclist from Singapore’s Cat Welfare Society (CWS). As part of their commitment to humane and responsible treatment to felines, ten volunteers from the CWS helped to deliver the first cases in support of the Snow Leopard trust and its effort to protect the endangered species. To date, Snow Leopard Vodka has raised more than US$100,000 for their conservation plans. This award winning spirit has donated 15% of all profits to the snow leopard trust. You can now imbibe of this ethical spirit in selected bars and premium retailers.
