Alike the property bubble boom that we had in Singapore years back (which we might be facing that again), Rabobank has warned the Scotch whisky industry players to pull back on production despite high demands. This warning is a reminder to the industry of the mistakes made in late 1990s and early 2000s by wine producers in Australia and California, who suffered severely, selling at low prices in order to clear stocks from previous productions. Rabobank opines that perhaps another way to go about dealing with demand is to introduce new “flavours” to the whiskies. Now too much whisky can be a bad thing as well. For sellers anyway.
By Darinee Durai
By Qian Leung
