Tiger Beer Goes Into Summer!
by Clover Ng
@ 28 Feb 2014
Tiger Beer has been brewing beers in Singapore and a wining global acclaim brand for years. Having won several gold medals in different competitions, Tiger Beer has not stop its research and development works in creating more varieties of beers. To cater to the hot weather in Singapore and to celebrate the coming of summer, Tiger Beer is introducing the new Tiger radler, first in Singapore and Asia! Other than positioning itself as a cool alcoholic beverage, the Tiger radler has an added ingredient; natural lemon juice for double refreshment! It is fruity and sharp whilst being rooted in beer and can be enjoyed anytime in the day, with any food, even a spicy meal of chilli crabs. Radler in German means 'cyclist', was said to be first invented by bar owner, Frank Xaver Kugler in 1922 when some 13,000 cyclists visited his bar. In order to prevent his bar from running dry, Kugler added lemon juice to beer and it has made history since then. Available in both cans (330ml and 500ml) and bottles (330ml pint bottle and 633ml Quartz bottle), grab your bottle of Tiger Radler now at all supermarkets and leading convenience stores, restaurants, pubs and clubs!
