Purple Rain for Macallan Edition 5
by CWA
@ 22 Oct 2019
The Macallan launched The Macallan Edition No. 5 on 15th October with a multisensory experience celebrating the commitment to natural colours, paying homage to the diversity and complexity of natural colour in partnership with Pantone Color InstituteTM.
Guests were brought through the history of The Macallan’s Edition Series and the art and science of whisky and colour making through dual-sided monochromatic rooms and areas of vignettes that led to the reveal of The Macallan Edition No. 5 and The Macallan Edition Purple. The experiential space housed five different rooms, each representing a different concept within the whisky and colour making process, brought to life through a specific base colour that was used to create The Macallan Edition Purple. In the last and final room of the exhibition, guests were introduced to the highly anticipated Edition No. 5 and savoured the whisky. The room included art installations by local artists Lucinda Law and John Lim (from This Humid House), and guests had the chance to come face-to-face with the beautifully sculpted art pieces and appreciate them in person.
When asked to comment on her opinions of the Macallan Edition Purple, artist Lucinda Law said, "I love the personality of The Macallan Edition Purple which inspires a sense of imagination, luxury and nobility when paired with The Macallan’s mastery in whisky-making and natural colour creation."
“I felt inclined to create the colour from scratch by experimenting and mixing up The Macallan Purple from pure powder pigments into water colour paint used in the mural, and I want the audience to find themselves in the heart of a creative space inspired by love to fulfill their wishes when looking at it,”she said.
John Lim, the other artist, said, "Colour in our work is the key to conjuring emotion, and we feel that The Macallan Edition Purple is unexpected, rarefield, singular and represents private pleasure. It drove us to create something simultaneously soft, hard and precious, which we sought to express the polarities in our choice of materials for the sculpture.”
The Macallan Edition No. 5 is now available for purchase at S$204 on The Macallan Singapore Online Boutique, The Macallan Boutique @ 1855, and leading premium spirits retailers.
