French Winemaker, Maison de Grand Esprit Showcase Special Wines
by Darinee Durai
@ 03 Nov 2017
A new chapter in the tradition of French winemaking will be created with the introduction of Maison de Grand Esprit, a brand that translates to "House of Great Minds" and combines Old World credibility with New World techniques.
Unlike the tradition French houses where the focus is on a single sub-region, the Maison de Grand Esprit approach challenges current conventions by showcasing the very best of France's regions: Bordeaux, Burgundy, Rhone and Provence; all under one house.
With a strategy to bring simplicity to the French Wine category, Maison de Grand Esprit is rewriting convention by fusing heritage with simplicity and modernity, and reinvigorating the consumer experience with French Wine via its branding principles and packaging techniques.
The launch includes:
· L'Être Magique Crémant de Bourgogne NV
· L'Être Magique Côte de Provence 2016
· L'Être Magique Bordeaux 2015
· La Mystèriale Santenay 1er Cru 2015
· La Mystèriale Châteauneuf-du-Pape 2015
· La Mystèriale Lussac Saint-Émilion 2015
· Grand Esprit Saint-Estèphe 2015
The wines will be exclusively available at all Cold Storage, Jasons and Market Place supermarkets.
