The World’s Best Rice: Kinmemai
by Darinee Durai
@ 20 Oct 2017
Synonymous with excellence and nourishment, Kinmemai Premium™ is the highest quality rice product under the superfood brand name Kinmemai. In 2016, it attained global status when it was awarded the title of ‘World’s Most Expensive Rice’ by Guinness World Records, valued at USD$109 (¥11,304 JPY) per kilogram. Similar to the brand’s previously launched products – Kinmemai Better White™ and Kinmemai Better Brown™ – the newest addition is a rinse-free rice developed using Toyo Rice Corporation’s exclusive, patented rice processing technology.
Kinmemai Premium™ represents Toyo Rice Corporation’s desire to elevate the global perception and understanding of rice; from a simple carbohydrate to a source of essential vitamins and nutrients that can help keep illnesses at bay. Compared to conventional white rice, it is superior in flavour, sweetness, nutritious value and contains six times more lipopolysaccharides (LPS) – a natural booster for the immune system to help stay healthy and fight illness.
Originally only available in Japan, the brand is excited to share the ultra-exclusive rice and its bountiful benefits with the world, starting with Singapore. From 1st November 2017, Kinmemai Premium (S$155, 140g x 6 sachets) will be available at
www.kinmemai.com .
Connect with Kinmemai and discover healthy living tips, habits and recipes on Facebook at
www.facebook.com/kinmemairice and on Instagram at
www.instagram.com/kinmemairice.
