Indoguna Expands Beyond B2B and Local Shores
by Qian Leung
@ 22 Sep 2017
As part of the Enterprise 50 Educational Project between the E50 partners and the NUS Business School, students Nguyen Thu Thao, Seow Jie Xi, Michelle Sin and Drusilla Yap wrote a
piece on Indoguna on its expansion beyond B2B to the consumer market for The Business Times, published on 19 September 2017.
“Initially a business-to-business supplier, Indoguna has expanded into a multi-faceted business to include consumers. This is achieved through its online e-commerce platform – Greengrocer.com.sg. This web portal was launched in 2007 to allow a customer to purchase any quantity of Indoguna’s gourmet products with a convenient click of the mouse.
Focusing on house brands and halal production, Indoguna has selected Dubai as it Middle East base due to its strategic location. Furthermore, customers who have expanded their business into the Middle Eastern region continue to favour Indoguna’s products. This strong customer loyalty gave Indoguna the confidence to set up a halal-certified food manufacturing plant in Dubai.
Indoguna has won various prestigious awards – it is a five-time winner of the Enterprise 50 Awards, and most recently, the Hall of Fame for Gourmet Distributor of the Year at the World Gourmet Summit Awards of Excellence 2017.”
