How Famine Can Be Transformed
By Clover Ng
Lai Yuen, Hong Kong’s iconic brand, brought the classic nostalgic sentiment to Hong Kong through the reappearance of its amusement park in 2015. In 2016, the brand actively organised carnival pop-ups as well as its first carnival outside Hong Kong, aiming to revive itself as an entertainment production platform. This summer, the brand's first ever restaurant (cha chaan teng) will be grand opening on 8 June in Tsim Sha Tsui in celebration of its 68th Anniversary, bringing the brand’s "simple happiness" message to Hong Kong once again as it opens to public on 9 June.
