Restaurants Launch Delivery-Only Menus Through Deliveroo
by Darinee Durai & Qian Leung
@ 21 Apr 2017
Deliveroo is an award-winning food delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 20,000 best-loved restaurants, as well as over 30,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with more than 1,000 employees in offices around the globe.
Deliveroo has launched Deliveroo Editions – an initiative that provides the platform for restaurants to share their cuisine with new customers across the city by providing restaurant partners with the infrastructure – including bespoke kitchens, local marketing support and fleets of riders – that allows them to launch delivery-only menus catered to local tastes.
Deliveroo identifies specific cuisines missing in an area, customer demand and hand-pick restaurant partners that will appeal most to that demand. In Singapore, Deliveroo Editions will be in Katong, delivering to customers in neighbouring zones and providing access to leading restaurants such as Muchachos, Sascha & Sons, Blu Korzina and Pho Shop.