Have you embraced your “ugly food?”

by Olivia Tiboleng @ 11 Nov 2016

A recent survey by Electrolux showed Singaporeans eat with their eyes first, hence misshaped, bruised, or discoloured fruits and vegetables do not appeal to their palates.

Last month, the survey was conducted on 1,000 Singaporeans on their buying and eating behaviours. Of those surveyed, 52 per cent admitted they would rather throw away ‘ugly food’ instead of eating them, even if they knew this contributes to food waste. This year’s Ugly Food survey is part of the continuing #happyplateSG campaign, first launched last year.

Electrolux is harnessing the power of social media to spread awareness on the ugly food campaign, launching photo contests online and calling participants to post pictures of how ugly food was prepared and served into appealing and delicious meals. The social media contest also involves social sharing of the hashtags #UglyIsTheNewGood and #happyplateSG. With every eight hashtag shares, Electrolux will fund The Food Bank Singapore’s Fresh Food Truck for one day.

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Have you embraced your “ugly food?”

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