In a bid to make wine more accessible to all, Realist Branding has collaborated with Easy Choice Winery to produce wine labels that give customers the information they need in selecting their wine. Gone are the long names of the types of wine, replaced with terms such as “The One With The Berries” and “The One With The Awards” in large bold lettering. In an attempt to mimic the way people choose their wines, the labels make it easier for customers to select wines for the occasion they have in mind and save time. Self-described as “ten percent less bullshit”, the wine labels certainly cut straight to the point.
By Cristabel Chia
By Liao Xiangjun
