Institute of Business Administration’s ‘MasterChef’ Challenge
by Clover Ng
@ 03 Jan 2014
Institute of Business Administration (IBA), Karachi, Pakistan, is catching up on the MasterChef fever that even students were given a break from assignments and exams to participate in cooking challenge. In order to get a hands-on experience over branding and marketing skills, Marketing students’ participation is mandatory. Bringing the competition a step further, competitors were dressed up in the traditional chef’s uniform with toques and double-breasted jackets. This is truly a new interpretation of internships that we have in Singapore.
