Millennials Dominate US Wine
by Cristabel Chia
@ 05 Feb 2016
According to a study from Wine Market Council, millennials, aged between 21 and 38, belong to the largest wine-drinking cohort in the US. They make up for 36% of all US wine drinkers, pushing ‘Baby Boomers’ and Generation X to second and third place respectively. On average, millennials drink 3.1 glasses of wine per session, while people in Generation X drink 2.4 glasses. In 2015, the US consumed 2.5% more wine than the year before. Learn more here:
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