Food Trucks Cooking Up Restaurant Empires
by Siti Zawani
@ 27 Nov 2015
In the breakout indie hit "Chef," starring Jon Favreau, the fed-up chef he plays turns renegade food truck entrepreneur. As he plies Cuban sandwiches out of a battered truck, it proves to be the spiritual antidote to the merciless, critic-driven L.A. restaurant scene. In the film, art imitates life: as food trucks have grown over the past decade from indie outliers to a mainstream phenomenon, they have also become the territory of pedigreed chefs.
Take Ludo Lefebvre, a Michelin-rated chef from France who took Los Angeles by storm with his fried chicken Ludo Truck. "The food truck is a great test market for a restaurant concept," said Lefebvre. "Not unlike a pop-up, it give you the flexibility to try things without a huge financial investment that a traditional bricks-and-mortar would require." For the full story, read it here:
http://goo.gl/m0pas1
