Foodpanda Out to ‘Save’ Singapore’s F&B Industry
by Siti Zawani
@ 09 Oct 2015
ACCORDING to a study by Spring Singapore, the government agency tasked with developing small and medium enterprises (SMEs), only six in 10 F&B (food and beverage) businesses in the city state last beyond five years.
Against this harsh backdrop, online food delivery marketplace foodpanda is giving F&B outlets a fighting chance, by offering delivery with little to no upfront costs, claims foodpanda Singapore managing director Emma Heap. A restaurant is limited by the number of seats it has, while the kitchen can often produce more food than the number of seated guests.
One way to increase revenue while not piling on additional costs would be to start a delivery service, she argues. “Foodpanda is a platform on the restaurant side, which enables the restaurant to launch or expand their delivery service, while reducing high up-front capital expenditure costs,” Heap tells Digital News Asia (DNA) in Singapore. “We enable the restaurant owner to increase his revenue without increasing his other costs,” she adds. Read on about FoodPanda’s plans for Singapore’s F&B revival here:
https://goo.gl/cD30cL
