Four Seasons Hotels Taps Big Data to Upsell Food and Beverage
by Siti Zawani
@ 02 Oct 2015
Using Big Data reports and other services from Avero, Four Seasons started a global competition called Catch Me If You Can among wait staff across the restaurants it manages. Four Seasons tracked the amount of each waiter’s or waitress’ average check to see which ones were producing the highest-average checks from their restaurant customers and which waitrons weren’t.
In other words, Four Seasons was researching which servers were asking customers if they wanted to order that pricy special — an extra drink or dessert — and which ones weren’t putting in an effort to upsell food and beverage. The chain awarded prizes to staff as part of the competition, which Rigby argued improved the dining experience, as well. Want to learn more about this pretty innovative approach? Head to
http://goo.gl/mm8Psi
