The Ritz-Carlton Ranks #1 in New Luxury Branding Study of Consumers

by Siti Zawani @ 02 Oct 2015
The Ritz-Carlton Ranks #1 in New Luxury Branding Study of Consumers A new study of luxury hotel brands was released yesterday by Luxury Branding, a highly reputed London-based consultancy, naming The Ritz-Carlton Hotel Company, L.L.C. as the world's most popular luxury hotel brand. The independent analysis of 2.25 million on-line consumer-generated reviews on TripAdvisor, ranked global luxury hotel brands for both consumer sentiment and consistency across the hotel portfolios.

"We are honoured to receive this distinction atop an elite group of companies that focus on customer service excellence" said Herve Humler, President and Chief Operations Officer, The Ritz-Carlton. "We are a customer-centric organization which has been built on the feedback our guests afford us. We appreciate the external recognition of our efforts and the continued support of The Ritz-Carlton from global travellers." Find out what consumers look for in a luxury hotel brand and the ones that topped the ranks at http://goo.gl/RWA5Jq