How a 'Chef' Has the Power to Sway Fine Diners into Preferring Inferior Food
by Siti Zawani
@ 28 Aug 2015
A Hong Kong-based strategic consultancy specialising in hospitality, CatchOn, wanted to dig deeper and so commissioned a unique study to see whether the presence of a chef really does change the perceptions and experience of a meal. The verdict? Most preferred the version made with cheap ingredients, after a chef came and explained the “inspiration” behind the dish.
What are your thoughts - would you be swayed to give a biased review after having met the chef behind a dish? Find out how this experiment went, here:
http://goo.gl/GgFeug