Legacy hotel brands aim to attract more customers through their own online distribution channels, as opposed to offline or third-party distributors. Industry experts are of the opinion that the increased cost effectiveness, inventory control, as well as the ability to keep tabs on their loyal customers may be what is drawing hotel brands to focus on activating their own digital sales channels. Read more at: http://goo.gl/SxJRI5
By Felix Lim
By Elizabeth Wong
By Felix Lim
