New social media website, Flip.to, seeks to highlight advocacy as a way for hotels to market their brand. By looking to personalize social media, which at the present, resembles just another paid advertising platform for hotels, Flip.to hopes to become a site where guests share their hotel experiences with friend and family, creating a more trusted means of engagement compared to paid advertising. Read more at: http://goo.gl/lM7DRh
By Olivia Tiboleng
By Rachel Lim
