At the NYU International Hospitality Industry Investment Conference, Starwood Hotels announced its ambitious and aggressive five-year plan, named Sheraton 2020, which hopes to save the outdated brand. Involving milestones like opening 150 hotels by 2020 and an enormous $100 million marketing campaign, only time will tell if the plan can save the struggling brand. Find out more at: http://goo.gl/m7Nlfc
By Siti Zawani
By Darinee Durai
By Liao Xiangjun
