FHA 2022 Biggest Tradeshow Fair Back in Season!

FHA 2022 Biggest Tradeshow Fair Back in Season! Food & Hotel Asia 2022 kicked off with a bang this week, with four days of intense product showcase from more than 2,000 exhibitors from 56 countries and regions all over the world. As one of Asia's largest international food and beverage (F&B) trade shows, the event included a wide range of companies that supplied halal and food tech products, as well as the wine and spirits trade fair ProWine Singapore, a zone that was held in Hall 1 of the Expo and heavily focused on wine distributors.

The opening ceremomy, which was held at the Peridot rooms at the MaxAtria at the Expo, was attended by members of the media. Graced by the presence of Guest of Honour Mr. Alvin Tan, Minister of State for Trade and Industry & Culture, Community and Youth as well as Her Excellency Iwona Piórko, EU Ambassador to Singapore, Ms Margaret Connolly, President of Informa Markets, Asia, Mr Ian Roberts, Vice-President -Asia,  Informa Markets, and Mr Gernot Ringling. Managing Director at Messe Duesseldorf Asia. Opening remarks for the ceremony were given by Ms Connolly, H.E. Ms Piórko, and Mr Tan.

The four days were full of bustle and activity, featuring people who in the last few years were unable to come out and display their wares and products, and thus there was a big change in the way booths were organised into, which included more practical demonstrations and chefs coming down to showcase recipes using products from the companies and booths. “One of the biggest trends we see at the FHA this year has to be Chef-collaborations with companies,” says Ms Janice Lee, Event Director at FHA 2022. “Different chefs will cross over from West to East to showcase how you can feature products from the West with Asian cooking techniques. That’s exactly what the market is, and helps to create excitement. It drives the consumers to go and try the products first.”

Another trend Ms Lee has observed? The bigger trends towards healthier food sources such as plant-based proteins, health conscious-related products, and energy drinks with healthier origins. The exhibition also showcases new trends that became more prevalent during the last three years living under COVID, such as the rise of more use of robotics and automation within the industry. More robots will be featured in the next FHA show for HoReCa happening in October, Ms Lee says, and will feature robots doing simple tasks such as sanitation, greeting customers and checking in hotel guests.

FHA will be holding annual editions of the show instead of every two years,  so keep a look out for April 2023, where the show is scheduled to be held!