CHIVAS Real Pop Up At Chye Seng Huat Hardware
A celebration of the bold, new Chivas 12, the ‘I Rise, We Rise’ Pop-up kicks off its two week takeover of stalwart coffee house, Chye Seng Huat Hardware from 6-18 May 2022.
Its opening night brought together Artists, Collectors, Gamers, Dancers, Creators, and a new generation of Whisky enthusiasts. At the heart of it, Chivas elevates the creative communities that are forging their own paths to success and those around them.
The Blended Scotch whisky brand had unveiled a fresh new look for its flagship blend in the biggest redesign in its 112-year history. In celebrating Chivas 12’s striking new direction and commitment to inspire the next generation of Scotch drinkers, Chivas is marking this milestone with a creative pop-up that brings together NFT artists, culture-driven communities, creators and neo-entrepreneurs leading the new creator economy. I Rise, We Rise—the pop-up event dovetails a new Chivas campaign fronted by K-pop sensation LISA that celebrates and elevates the next generation of hustlers who are forging their own paths to success.
The two-week pop-up experience will see a creative takeover of the famed coffee bar, Chye Seng Huat Hardware, in the Jalan Besar district from 6-18 May 2022, with a Chivas Pop-up Cocktail Bar on-site. The event line-up bridges physical and digital experiences and includes new NFT art releases, panel talks, digital gamification experiences to be played in real life, DJ and Dance battles, and Chivas whisky tasting sessions.
‘I Rise, We Rise’ takes place from 6th to 18th May 2022 at 150 Tyrwhitt Road. Open 12 noon to 10pm daily - free admission; open to the public; entry strictly restricted to 18 years and above. Prevailing Safe Management Measures apply