Maison Martell Unveils first L’Atelier Martell Pop-Up in Singapore!
All cognac connoisseurs can celebrate the 110
th anniversary of Martell Cordon Bleu in Singapore with L'Atelier Martell, the first Southeast Asia experiential pop-up boutique dedicated to tasting and exploring exclusive products.
In conjunction with the opening of LAtelier Martell, the renowned Martell Cordon Bleu is being reintroduced as a premium XO cognac. The Cordon Bleu’s trademark blue ribbon and historic Martell family have been modernised with extra texture and vibrancy, as well as a new pack design and contemporary bottle form.
From now to 29 May 2022, visitors can immerse in the experience of Maison Martell’s Brand World with a variety of activities lined up:
- Cognac from the Cask
- Guests will be able to bottle their own cognac directly from the cask featuring an exclusive VSOP blend specially concocted for L’Atelier Martell
- Masterclass: Art of Blending (VSOP)
- Guests will witness and experience first-hand the art of blending through this recreation of Martell cellar master’s workshop while walking away with a personalized 200ml montre of their own cognac blend.
- Masterclass: Art of Blending (XO)
- The Art of Blending: XO offers unique insight into the art of blending at Martell. Led by Martell Singapore Brand Ambassador, Alson Tian, and only exclusively available by invite only.
- Masterclass: Cognac Tasting
- A tasting session hosted by Martell’s Brand ambassadors featuring Martell VSOP, Martell Noblige and Martell Cordon Bleu
- Limited Edition Martell Products
- Martell Cordon Bleu Limited Edition Bottle Engraving
- Martell Cordon Bleu 2021 Limited Edition 1L Bottle
- Martell Noblige Singapore City Limited Edition
- Martell VSOP Special Edition by Jacky Tsai
Among the immersive exhibits is a special Cognac from the Cask experience, which lets visitors peek into the cognac ageing process. Their Cognac from the Cask experience features a real wood barrel shipped directly from Cognac, where you can fill your own montre sampling bottle with a VSOP mix created specifically for L'Atelier Martell.
L'Atelier Martell runs from 3 April to 29 May 2022 at Scotts Square, #01-01, from 11am to 10pm.
Admission to L’Atelier Martell is free. To book a slot, visit the website - https://live.eventtia.com/en/lateliermartellsg
