Maison Martell Unveils first L’Atelier Martell Pop-Up in Singapore!

Maison Martell Unveils first L’Atelier Martell Pop-Up in Singapore! All cognac connoisseurs can celebrate the 110th anniversary of Martell Cordon Bleu in Singapore with L'Atelier Martell, the first Southeast Asia experiential pop-up boutique dedicated to tasting and exploring exclusive products. 
In conjunction with the opening of LAtelier Martell, the renowned Martell Cordon Bleu is being reintroduced as a premium XO cognac. The Cordon Bleu’s trademark blue ribbon and historic Martell family have been modernised with extra texture and vibrancy, as well as a new pack design and contemporary bottle form.

From now to 29 May 2022, visitors can immerse in the experience of Maison Martell’s Brand World with a variety of activities lined up:
  • Cognac from the Cask
    • Guests will be able to bottle their own cognac directly from the cask featuring an exclusive VSOP blend specially concocted for L’Atelier Martell
  • Masterclass: Art of Blending (VSOP)
    • Guests will witness and experience first-hand the art of blending through this recreation of Martell cellar master’s workshop while walking away with a personalized 200ml montre of their own cognac blend.
  • Masterclass: Art of Blending (XO)
    • The Art of Blending: XO offers unique insight into the art of blending at Martell. Led by Martell Singapore Brand Ambassador, Alson Tian, and only exclusively available by invite only.
  • Masterclass: Cognac Tasting
    • A tasting session hosted by Martell’s Brand ambassadors featuring Martell VSOP, Martell Noblige and Martell Cordon Bleu
  • Limited Edition Martell Products
    • Martell Cordon Bleu Limited Edition Bottle Engraving
    • Martell Cordon Bleu 2021 Limited Edition 1L Bottle
    • Martell Noblige Singapore City Limited Edition
    • Martell VSOP Special Edition by Jacky Tsai
Among the immersive exhibits is a special Cognac from the Cask experience, which lets visitors peek into the cognac ageing process. Their Cognac from the Cask experience features a real wood barrel shipped directly from Cognac, where you can fill your own montre sampling bottle with a VSOP mix created specifically for L'Atelier Martell.
L'Atelier Martell runs from 3 April to 29 May 2022 at Scotts Square, #01-01, from 11am to 10pm. 
Admission to L’Atelier Martell is free. To book a slot, visit the website -