The Restaurant Asia 2021 Opens!
The 2 nd Restaurant Asia show and the 8th International Coffee & Tea Asia series was held this week to kickstart the line-up of shows which will test the system set in place for MICE events in Singapore during the endemic phase – ranging from bringing back visitors to an onsite event in a safe environment and complemented by a hybrid event for international exhibitors and visitors who have yet to be able to travel to Singapore.
Business owners and key players from the F&B, coffee & tea, and bakery industries came together at the hybrid shows – the 2nd Restaurant Asia 202, which was held in conjunction with the 8th International Coffee & Tea (ICT) Asia 2021. These shows will mark their much-anticipated return to foster new collaborations, explore opportunities, learn best practices, present thought leadership forums, and present the latest trends and developments to trade professionals and members of the public. The unique cluster of these shows will offer a one-stop convenient sourcing hub for the F&B, coffee, tea, and bakery industries.
“This year, we have embarked on a hybrid show to include a virtual platform that transcends travel borders, in order to facilitate the participation of our international exhitors, buyers and visitors digitally from all over the world,”said Mr Edward Liu, PBM, Managing Director of Conference & Exhibition Management Services Pte Ltd, giving a speech at the official opening of Restaurant Asia 2021 and International Coffee & Tea Asia 2021.
“While Singapore’s F&B scene continues to be challenged by the fallout of the pandemic, we hope that this gathering of the leaders and key players of the industry and the showcasing of cutting-edge solutions and new sources of supplies for buyers will help the industry as it prepares to embark on the endemic stage.”
The event, which included dignitaries and guests such as Mr Gan Kim Yong, Minister of Trade and Industry; Mr Suryo Pratomo, the Ambassador of the Republic of Indonesia in Singapore; and Mr Andrew Kwan of the Restaurant Association of Singapore, was attended by members of the industry to not just showcase the best of what the F&B industry still had to offer, but also serve as a networking session for like-minded professionals sharing their knowledge.
The event will continue on towards the weekend, and expects to see more professionals arrive to attend speeches and events that will focus on digitalisation and technology.