Designing a Good Hospitality Concept With EHL Singapore!
Tourism and hospitality may seem to be a rather simple concept: extend something that clearly sells, ensure your guests have the best time of their lives, and bring in the best quality aspects of everything. But is it truly that simple? We took time to try out
a quiz that was organised by the Ecole hôtelière de Lausanne (EHL) Singapore Campus and it was not just fun and fascinating, it also made us think: How does a good hotel and restaurant concept get created? How do you create one for a restaurant, bar, club, and hotel that has already been in the market for so long?
EHL Singapore believes that their new course, Designing Hotel and Restaurant Concepts Short Course, which will run from the 26th -30th April 2021, will be able to impart that knowledge to those who sign up. The 5 day course will foccus on presenting, illustrating and discussing what hospitality concepts are exactly, how to design and implement them, with presentations from the professor and from guest speakers, case studies, workshops and participants groups’ presentations. Students will also develop in groups a hospitality concept, as well as create a brand story. This course is particularly designed for people looking to start a business, those who hold a managing position in a hotel, private club, F&B group or hospitality-related business, with a minimum 5 years’ experience.
On completion of this course, participants will be able to do the following
- Identify the 7 essential components that are part of every hotel or restaurant concept.
- Apply a lifestyle segmentation to launch or reposition hospitality concepts.
- Craft concept stories that go beyond products and services and translate them into an operational experience.
- Leverage graphic design and interior design to bring a hospitality concept to life.
- Develop an editorial guideline to tell the concept story through media content.
The course will be taught by Branding Expert and Founder of Creative Supply, Mr Youri Sawerschel, who runs a branding company based in Zurich, Switzerland. Mr Sawerschel has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East and has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez.
Any idea if you might be suitable for the course? Looking to try the quiz to see if you already know how to create a good design concept for any hospitality establishment, whether it be restaurant, hotel, bar or café? Try
the quiz today, and see how you fare! If you already feel you want to sign up for the above course, please go to
https://singapore.ehl.edu/design-hotel-restaurant-concept-course?utm_source=pkh.com.sg&utm_medium=referral&utm_campaign=hotel-design-short-course-newsletter&utm_content=mar2021 and see if you have what it takes to create your own concept!
