A Trip Around Your Singapore Town!
image credits: Monster Day Tour
Singapore tour operator Monster Day Tours is keeping the tour guide experience by launching an experience that target the small local tours,as well as virtual tours for the local market.
From July 25 to August 31, 2020, Monster Day Tours will run a series of SG55 Walking Tours, aimed at helping local guides who have lost their income during the pandemic. These tours will be conducted in places of interests such as Chinatown, Little India and Marina Bay Sands, alongside a separate arrangement for food tours. These group tours will cost a flat S$55 (US$40) for up to five guests, with all proceeds going towards the guides.
“Our guides have essentially seen their entire income stream disappear, and we were worried that many of our excellent guides were reconsidering guiding as a viable career option,” said TY Suen, founder & CEO of Woopa Travels, the parent company of Monster Day Tours. “We hope this initiative will help to raise awareness for their situation among the local community. Mentally, we also want to generate a positive attitude towards the recovery of travel, and encourage the guides to start honing their skills again.”
Another activity the company is doing is the Virtual Bingo Tours, launched this week. It’s targeted towards consumers who wish to explore Singapore from the comfort of home. On these tours, which are hosted on Zoom, participants will follow a guide on livestream through a unique part of Singapore, while playing games to win prizes.
Each ticket is priced at S$10, and participants stand to win a variety of prizes, including the grand prize of S$1,000. The first tour, covering the one-north district, will be held on July 18 and 25; the second will visit Gardens by the Bay, with dates to be announced. More attractions, including a Changi Airport and Jewel tour as well as behind-the-scenes visits, are being developed.
While the virtual tours are primarily aimed at the local market, Monster Day Tours will also engage the overseas market through paid marketing, digital ads as well as the Singapore Tourism Board.
The agency is in talks with hotels to include the SG55 tours as part of their staycation packages. To encourage sign-ups, the company will also sponsor a S$10 Grab voucher for each booking, and two free tickets to their Virtual Bingo Tours.
