Impossible Foods Collaborate with F&B Partners to Cope with the Impacts of COVID-19
There has been much talk about business in Singapore experiencing difficulties with the implementation of the circuit breaker and restricted measures to prevent the outbreak. The F&B and hospitality industry has been named as one of the sectors believed to be taking the hardest hit.
Many brands have come forward to do their part for the F&B industry by introducing several initiatives. Today, Impossible Foods is also launching a programme with the intention to save the F&B industry.
This initiative by Impossible Foods is also in collaboration with their distribution partner, Classic Fine Foods. The brand is reselling its inventory of impossible Burger bricks directly to their customers, encouraging Singaporeans to cook the plant-based meat in the comfort of their own homes and in their favourite recipes.
Although such an initiative is new for the Impossible Foods brand in Asia, a successful and similar program was introduced in the U.S. The limited-time initiative is designed to help provide restaurants and distributors with an additional revenue stream for takeout orders, or as a mean of by reducing perishable inventory during short term closures.
“The COVID-19 crisis has been incredibly challenging for Singapore’s F&B industry and our partners,” say Mr. Nick Halla, Senior Vice President of International at impossible Foods, “with many having to adapt their business model to prioritize takeout and delivery.”
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