Move aside salted egg croissants, the new rave is here with the opening of BAKE (Inc)’s first BAKE CHEESE TART Southeast Asia flagship store in ION Orchard, Singapore today! BAKE (Inc)’s humble roots can be traced to Hokkaido, Japan, and has made it big since its inception in 2011 with a grand total of 13 stores in Japan and within Asia. Boasting of having sold 10 million cheese tarts within Japan alone in 2015, BAKE CHEESE TART’s secret to success lies in their “1 brand = 1 product” business strategy; BAKE CHEESE TART specialize in only one product – cheese tarts, with no flavour variety. They pour their heart and soul in making this perfect treat of theirs with help from research and development and the result? A light, fluffy and slightly sour cheese mousse created from a blend of three types of cream cheeses, two from Hokkaido and one from France, all encased within a crisp golden-brown and double-baked 7cm diameter crust that has been trial and tested by BAKE (Inc) to guarantee satisfaction in every bite. 
By Cristabel Chia
By Felix Lim
