Lyre’s Non-Alcoholic Spirits Available At Selected Supermarkets in Singapore
image credits: Lyre's
Dairy Farm International Holdings have launched Lyre’s non-alcoholic spirits in a selection of Cold Storage and Market Place outlets. As Lyre’s exclusive supermarket partner, Cold Storage and Market Place now includes the world’s most comprehensive range of alcohol-free spirits and liquors both in-store and online at coldstorage.com.sg.
With two thirds of millennials aiming to lower their alcohol consumption, non-alcoholic alternatives are becoming increasingly popular and as a result, brands are adapting. Adding to Cold Storage and Market Place’s non-alcoholic beverage range, Lyre’s exquisite alcohol-free classic spirits provides an alternative for those who don’t wish to drink alcohol but want to still enjoy the freedom and social aspect of drinking.
The Lyre’s range is made from a mix of natural flavours, extracts and distillates derived from fruits, botanicals, spices, nuts, seeds and other natural sources. The products contain flavour notes made from natural extracts of pepper berries and other plant based ingredients that are a tribute to an alcoholic version’s burn and warmth on the palate . ‘Our range has been crafted to get as close as possible to the alcoholic classic, universally loved flavours of the original spirits,’ says Lyre’s CEO and co-founder Mark Livings, ‘our extensive range allows people a toolkit to make classic cocktails, the non-alcoholic and low ABV versions.’
Lyre’s full range includes Dry London Spirit, White Cane Spirit, American Malt, Italian Orange, Aperitif Rosso, Coffee Originale, Spiced Cane Spirit, Amaretti, Aperitif Dry, Dark Cane Spirit, Orange Sec, Absinthe and Italian Spritz.
Lyre’s is priced at SGD 59 and the London Dry Spirit, White Cane Spirit, American Malt, Italian Orange and Italian Spritz is available in Raffles, Paragon, Tanglin and Hillview Market Place outlets and Jelita, Kallang Leisure Park and Plaza Singapura Cold Storage outlets, as well as CS Fresh at Great World City.
