Deliveroo Singapore's Opening Their Hearts to Food From The Heart
To encourage its customers to help those in need this holiday season, Deliveroo Singapore has created a virtual pop-up restaurant on its app that enables users to donate to charity organisation Food from the Heart (FFTH).
From the 14th of December, customers can fed themselves and the less fortunate by logging into the Deliveroo app to search for “No Child Goes Hungry” to view the virtual pop-up restaurant. The new in-app function allows customers to make donations the same way you would place a food order on the platform. Deliveroo will match the first $10,000 worth of donations.
The proceeds will go to 1500 low-income school age children and their families who are beneficiaries of FTH’s School Goodie Bag programme, focused on providing underprivileged primary and secondary school students and their families with food rations and better nutrition.
“As a socially responsible company, Deliveroo has always been committed to giving back and supporting our local communities. We are constantly looking for new ways in which we can rally our customers to make a difference in the community, alongside us. This year is no different. We’ve introduced the new in-app donation function to remind and inspire our customers to give back to those in need during the festive period. Through this initiative, we hope to make a difference in the lives of disadvantaged students in Singapore and provide them with beter nutrition for the new school year,” said Sarah Tan, General Manager, Deliveroo Singapore.
“It is the season of giving and we are deeply heartened that Deliveroo has stepped forward to make it easy for people to donate to our cause. Every donation goes a long way in bettering the lives of our young beneficiaries and their families. It is through initiatives to garner the community by committed corporates like Deliveroo that has made it possible for us to give better,” said Sim Bee Hia, CEO of FFTH.
“I like the School Goodie Bag food pack as it has helped with my expenses a lot. My kids are looking forward to starting school again next year, and with access to a healthy diet, they can stay active and focus at school,” said Amilah, FTH beneficiary.
Delivero’s long-term partnership with FFTH is part of Delivero’s community-focused campaign in Singapore, No Child Goes Hungry, to tackle food insecurity among children, with focused initiatives around contributions to philanthropic causes and community service. In October, Deliveroo rallied its customers to raise funds for FFTH’s Clean Plate Campaign and pledge their support towards a zero-food waste society.