‘Grab’ your favourite beverages from Heineken on the Grab App
by CWA
@ 20 Sep 2019
Grab, Southeast Asia’s leading super app announced collaboration with Heineken, the leading developer and marketer of premium beer and cigar brands. The collaboration will kick off in Singapore and Vietnam at the end of September 2019, and will be followed by additional offerings in the Philippines, Thailand, Myanmar and Cambodia.
This collaboration will enable the international brewer to plug into Grab’s platform of services to grow its digital business and tap on the reach of customers and consumers in the region.
Users of the Grab app can look forward to purchasing the beloved Heineken beverages, hassle-free and have it delivered to their doorstep anytime and anywhere.
Grab is considered the everyday super app for its consumers, as is frictionless for merchants due to its all-in-one platform. Merchants and brands can gain seamless access to Grab’s wide user base, customer insights, payment and on-demand courier services, backed by its transport network and technology infrastructure.
With this partnership, both Grab and Heineken will be able to broaden the distribution of Heineken beer and ciders through GrabFood, enable customers to sample new Heinken products through promotional campaigns, use GrabPay as to purchase Heineken products during events and will allow Heineken to use anonymised data and insights to identify popular locations from which most orders come from.
“This partnership is truly a differentiator in Southeast Asia,” said Mr. Anthony Tan, Chief Executive Officer of Grab. He added “by uniting Heineken products with Grab’s multiple touchpoints onto one single platform, we believe this will empower merchants to unlock even more opportunities to outserve customers”.
